[rev_slider alias=”sobe”]

SOBE, a Pepsi brand, strategically wanted to reach out to consumers to promote their new beverage called Adrenaline Rush. Sobe teamed up with Cinetransformer to follow the Ozzfest, a series of concerts headlined by Ozzy Osbourne. The tour travelled across the US during the summer targeting an 18-24 year old student community.  Click below to read more.