Universal Studios needed a new mobile venue that would allow them to take this amazing 3D underwater journey to top cities across the US. Their goal was to submerge the audience into a cave-like atmosphere that would enhance the feeling of being trapped underwater and allow every guest to feel part of the adventure. The studio found a new way to fill the theater seats and compel people to go the theater to see this exciting film. Read case study below.
“I just want to stress how incredibly happy we are with the entire campaign. Your team really went the extra distance to pull this off. The report from the streets was incredibly positive, and word around the studio has been so strong we are already looking at ways to using a Cinetransformer in the future. James Cameron loved the fact that he can bring 3D to the public”.