Light Sweep

19
Oct

Why brands should stop gambling with their experiential marketing

Experiential marketers know better than most that the world of experiences has shifted away from happy-go-lucky, gut-driven design to a more predictable, results-driven model. Results are everything. It’s become a high-stakes competition, with every marketing dollar spent on experiences closely evaluated and measured directly against the performance of other channels, from print to TV ads. As a result, brands often resort to numerous

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17
Oct

The Key to Great Experiential Marketing » Wizard Studios New York | Event Production Company

In the age of social media, experiential marketing can make your brand go viral. It’s what will truly catch the eyes of movers, shakers, and influencers to put your brand on the map. A recent study found that more than 3 in 4 millennials (78%) would choose to spend money on experience or event rather than on buying something desirable,

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15
Oct

Event Marketing vs. Experiential Marketing

Experiential marketing and event marketing are often used interchangeably by people inside and outside of the industry, but are they the same? The short answer? No, not quite. They may sound similar, but experiential and event marketing are two separate tactics that brands can use as part of a larger marketing plan. What exactly is the difference between the two?

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11
Oct

Women in Events: 13 Tips for Starting and Running a Woman-Owned Agency

Treva Cooke Experiential marketing is an industry that has always skewed female. It’s not unusual to find entire event departments that are staffed and run by women. Yet despite this unique gender bias across many brand organizations and agency teams, woman-owned agencies are still few and far between. Indeed, while many of the 100 agencies on Event Marketer’s 2018 It

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9
Oct

Why Experiential Marketing Is The Next Big Thing? – OnSpot Social

Why Experiential Marketing Is The Next Big Thing? by Andy Wooley in Experiential Marketing Why are so many brands investing in experiential marketing campaigns?   The stiff competition in the market has brands thinking outside the box day and night. Customers are now more than ever informed thanks to the several communication channels available. For this reason, as a brand, you

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29
Sep

Three ways brands integrate experiential marketing in golf

A floating green on the Chicago River for the KPMG Women’s PGA Championship and a one-stop Smoothie Shoppe at the KitchenAid Senior PGA Championship. Whoever would’ve thought? As experiential marketing becomes more and more prevalent with the millennial demographic, title sponsors across all industries are required to get more creative with event marketing and activations to engage consumers. Studies show

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25
Sep

Experiencing the Experiential: 5 Sensory Experiential Marketing Campaigns | Queen’s Marketing Association

In psychology, there are five primary elements of sensory perception: visual, olfactory, auditory, gustatory, and somatosensory. You probably know them better as sight, smell, sound, taste, and touch, respectively. Wondering where this is going– and, more importantly, how it connects to the world of marketing? You’re about to find out. Marketing is all about capturing and retaining consumer attention, communicating

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21
Sep

Experiential marketing: 9 examples of brilliant brand experiences

In an increasingly digitized world, experiential marketing is proving popular among brands eager to retain a real-world connection with their consumers. Often heralded as a back to basics marketing approach, experiential marketing is in fact well suited to the needs of the modern consumer. For both Gen Z and millennials, there is a greater emphasis placed on experiences over material

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17
Sep

What is Experiential Marketing in 2019? | OnSpot Social

What is Experiential Marketing? by Andy Wooley in Experiential Marketing Is there a way that businesses can improve their marketing and involve their customers? Customers are the heartbeat of any business. Selling your products and services to non- loyal customers is the fastest way to crumble. As a business, your main aim should not to generate leads, remember that unless

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13
Sep

#BehindTheScenes: We shine a spotlight on Bea Theron, Jägermeister’s Head of Experiential Marketing and grassroots champion

When I think about brands that support music in South Africa one of the first names that pop into my mind is Jägermeister. This association that I make is mainly due to Bea Theron, who has been the driving force behind the brand’s newer strategies, collaborations and activations for the last three years. As the head of experiential marketing at

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