Light Sweep

6
Dec

Experiential marketing creates a memory of a marijuana brand

Different areas of the Far Out Factory, put on by Slang Worldwide, engaged people attending the party in experiences such as the blackjack card game. (Photo by Margaret Jackson) Whether it’s a cannabis-focused arts and music festival, a “garden party” or a tour that guides visitors from cultivation all the way to the sales floor, experts say that creating memories

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23
Oct

Experiential marketing: a gimmick or a valuable strategy?

Marketing will always be marketing, and we will always do it. Experiential marketing can be a fun and ultimately, memorable way of immersing your consumers into your brand’s world. If you’re confident with your product or service, a great experience will bring your audience in. If the service is good enough, they’ll stay. Think back to 2016, when London’s Waterloo

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21
Oct

Top 6 B2B Marketing Trends to Leverage in 2017

Marketers who work in the B2B industry face a lot of competition. The best way to outpace your competition is by staying on top of the latest trends. Below, I examine 6 trends that are shaping today’s B2B marketing industry and how you can keep up: 1. Employee Advocacy Now, more than ever, people want to connect with people, not businesses. That’s why you need to establish an

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19
Oct

Why brands should stop gambling with their experiential marketing

Experiential marketers know better than most that the world of experiences has shifted away from happy-go-lucky, gut-driven design to a more predictable, results-driven model. Results are everything. It’s become a high-stakes competition, with every marketing dollar spent on experiences closely evaluated and measured directly against the performance of other channels, from print to TV ads. As a result, brands often resort to numerous

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17
Oct

The Key to Great Experiential Marketing » Wizard Studios New York | Event Production Company

In the age of social media, experiential marketing can make your brand go viral. It’s what will truly catch the eyes of movers, shakers, and influencers to put your brand on the map. A recent study found that more than 3 in 4 millennials (78%) would choose to spend money on experience or event rather than on buying something desirable,

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15
Oct

Event Marketing vs. Experiential Marketing

Experiential marketing and event marketing are often used interchangeably by people inside and outside of the industry, but are they the same? The short answer? No, not quite. They may sound similar, but experiential and event marketing are two separate tactics that brands can use as part of a larger marketing plan. What exactly is the difference between the two?

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11
Oct

Women in Events: 13 Tips for Starting and Running a Woman-Owned Agency

Treva Cooke Experiential marketing is an industry that has always skewed female. It’s not unusual to find entire event departments that are staffed and run by women. Yet despite this unique gender bias across many brand organizations and agency teams, woman-owned agencies are still few and far between. Indeed, while many of the 100 agencies on Event Marketer’s 2018 It

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9
Oct

Why Experiential Marketing Is The Next Big Thing? – OnSpot Social

Why Experiential Marketing Is The Next Big Thing? by Andy Wooley in Experiential Marketing Why are so many brands investing in experiential marketing campaigns?   The stiff competition in the market has brands thinking outside the box day and night. Customers are now more than ever informed thanks to the several communication channels available. For this reason, as a brand, you

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29
Sep

Three ways brands integrate experiential marketing in golf

A floating green on the Chicago River for the KPMG Women’s PGA Championship and a one-stop Smoothie Shoppe at the KitchenAid Senior PGA Championship. Whoever would’ve thought? As experiential marketing becomes more and more prevalent with the millennial demographic, title sponsors across all industries are required to get more creative with event marketing and activations to engage consumers. Studies show

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25
Sep

Experiencing the Experiential: 5 Sensory Experiential Marketing Campaigns | Queen’s Marketing Association

In psychology, there are five primary elements of sensory perception: visual, olfactory, auditory, gustatory, and somatosensory. You probably know them better as sight, smell, sound, taste, and touch, respectively. Wondering where this is going– and, more importantly, how it connects to the world of marketing? You’re about to find out. Marketing is all about capturing and retaining consumer attention, communicating

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