Light Sweep

19
Aug

New Book Explains Why Experiential Marketing is Critical to a Brand’s Success

In “Brand Experiences: Building Connections in a Digitally Cluttered World,” Award-Winning Marketer Steve Randazzo Shares How Experiential Marketing Campaigns Have Helped Brands like Disney, the NBA, Campbell’s, Citgo, Dr. Pepper Snapple Group, Tractor Supply Company, and More Build and Maintain Brand Loyalty Today’s digital world has marketers fighting to break through the noise and sales teams struggling to bring some

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14
Aug

Measuring Success for Experiential Marketing Isn’t Easy. How Agencies Are Tracking ROI – Adweek

Clearly, from immersive theater to pop-up shops, experiences are becoming more common. But are they strong enough to have an impact? Metrics for how they perform and whether they’re worth the cost are often still a bit of a mystery. But that’s beginning to change, as brands and the agencies attempt to prove that experiences—while expensive—can prove worthwhile. “Experiential companies

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6
Aug

How Augmented Reality Makes Event Sponsorships More Successful

How Augmented Reality Makes Event Sponsorships More Successful Sponsoring events can bring massive benefits to your business. This includes raising brand awareness, enhancing your credibility in the market, generating positive press, reinforcing customer loyalty, and creating goodwill. It can also generate sales or leads, let you conduct research, and showcase new products or services. Two things are important though: you

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