Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development “Mobile to overtake fixed Internet access by 2014” was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May. The mobile statistics that the team at
A Definition of Experiential Marketing An advertising strategy that focuses on helping consumers experience a brand, experiential marketing veers off course from traditional strategies that broadcast brand and product benefits to a wide audience. Also referred to as engagement marketing, experiential marketing may be comprised of a variety of marketing strategies geared toward immersing customers within the product by engaging them
Staying up to date is the only way to be relevant in this growing global economy. And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. The average time spent browsing on a smartphone per month is 87 hours
August 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. In June, a 123-year-old tradition attracted hundreds of thousands of attendees to New York’s Long Island, and brands such as American Express, Lexus and Deloitte flocked. Each engineered a multifaceted experiential activation at the 2018 U.S. Open golf tournament — inviting affluent consumers into specialized relaxation spaces or hooking them
When digital marketing first hit the scene in the U.S., few agencies knew what to do with it. TV was king and digital was the Wild West. For a few short years, while the advertising industry was figuring out how to bridge the gap between traditional and digital media, the world of marketing became a clutter of TV campaigns tagged
The popularity of experiential marketing continues, with brand events and experiences proving bigger and better than ever. The benefits are clear. According to a study by Freeman, over half of global CMOs see brand experiences as a way to forge ongoing relationships with audiences, while 90% of global marketers think that brand experiences create more compelling engagement. So, what has
eMarketer suggests that mobile-only internet users will increase from 32.1 million to 52.3 million between 2015 and 2021 mobile-only internet use has increased from 36.6 million users to 40.7 million users Traditional digital marketing is often targeted and designed for the stationary desktop user; as a result, it has limitations with mobile-only users. One key aspect, of course, is their geographic
Marketing a business is indisputably one of the most unnerving tasks for any new entrepreneur. One important thing is to inaugurate a business, whereas the other thing is to sponsor it. So many businesses are created by passionate people that eventually collapse due to one reason that is a lack of sales. There are various ways of promoting a business.
Undoubtedly, a sector of marketing where technology has surely made its presence felt and continues to prove its worth is augmented reality. While traditional marketing practices are on the gradual decline technology seems is proving to be an overwhelming influence on audiences worldwide. A Surefire Way to Success Over a period of time, marketing strategists have put their business acumen
Helping Brands Improve Their ROI Through Effective Sponsorship Strategies When you are organizing an event, creating sponsorship opportunities is just one of the things you have to worry about. You also have to put on the event and get people to attend. In terms of the sponsorship, you have to secure the sale. There is therefore a lot of pressure
Using Cinetransformer At Film Festivals 2016 Why You Should Use Cinetransformer For Your Next Film Festival It’s now possible to make your film festival better and more exciting and find a new funding source, by using Cinetransformer. That might seem like a bold statement to make, but we have produced a number of similar events and have achieved considerable success.
CinemaCon 2016 11 – 14 April 2016 · Caesars Palace · Las Vegas · Booth # 2001A Since taking its first step in 2011, CinemaCon has evolved and grown to become the largest and most important gathering for the worldwide motion picture theater industry. CinemaCon is truly a global event attracting attendees from more than 80 countries.
Making Experiential Marketing And Sponsorships Work Whether you are an event organizer or are considering sponsoring an event, the combination of experiential marketing events and sponsorship can improve your business and make you money. That is a confident claim, but here is how you can maximize the return from your event by getting sponsors, and how you can get a
How Augmented Reality Makes Event Sponsorships More Successful Sponsoring events can bring massive benefits to your business. This includes raising brand awareness, enhancing your credibility in the market, generating positive press, reinforcing customer loyalty, and creating goodwill. It can also generate sales or leads, let you conduct research, and showcase new products or services. Two things are important though: you