DISNEY XD

The Tron phenomenon penetrated Southern California as Disney XD had chosen Cinetransformer to launch their new cartoon series, TRON: Uprising. The Cinetransformer was branded with futuristic Tron graphics and traveled to select locations throughout the Southern California region. To ensure its success, the studio capitalized on experiential marketing while combining traditional social media marketing.  Read more by downloading the case study below.

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