Starburst was looking for a fun and new way to promote new flavors for their famous candy. Cinetransformer was given the challenge to introduce the new flavors of the season to their target market. In collaboration with MTV, we created a multi city tour following Kelly Clarkson and Ashlee Simpson concert tours. Over 500,000 attendees were present at the events, with thousands taking part in the promotion who were able to experience the new Starburst flavors of the season. Click below to read more.
“Cinetransformer is top to bottom a professional outfit. From pre-production, design, tour logistics and beyond, they made our MTV/Starburst Drivin’ Movies Summer Tour a complete success. Not to mention, the vehicle is the most impressive and efficient way I have found to execute a movie oriented promotion. The sheer scale of the vehicle, the quality of the audio and video, and the turnkey operation of the production are all reasons to work with Cinetransformer.”