Starburst was looking for a fun and new way to promote new flavors for their famous candy. Cinetransformer was given the challenge to introduce the new flavors of the season to their target market. In collaboration with MTV, we created a multi city tour following Kelly Clarkson and Ashlee Simpson concert tours. Over 500,000 attendees were present at the events, with thousands taking part in the promotion who were able to experience the new Starburst flavors of the season. Click below to read more.

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